Fox Timber has been in business since 1965 and are well known locally to supply high quality timber products for a wide range of end uses. They had identified that the market was shifting to online purchases and felt that they lacked the competitive edge needed to retain and attract new business. They asked us if they we could find a solution to help market their business online and create a new system that improves how customers purchase products.
We sat down with Fox timber to understand what their problem was and why they felt like they needed a change. We advised them on how to make the digital transformation and explained the benefits of doing so. After consulting with them, it was decided that we would build an ecommerce website and a back-end system that automated their orders and was integrated into other IT assets they used to reduce human error of manually transferring data across from platform to platform.
We’ve been working alongside Fox Timber now for some time now and they have reported back major benefits since we built their Ecommerce website. Although it took some work to gather all the data to be implemented into the new site, they can now boast a platform that has become a single resource for their trade clients, retail clients and their internal staff.
Historically, Fox Timber had been using paper-based systems which generated infrequent errors and they were expensive to rectify. The new system we built for them takes all the sales details, generates invoices, prints picking lists and integrates into their accounting system. Their improved online presence has seen an additional of sales and marked an increase in online orders, telephone orders and a footfall in the retail parts of their premises.
“Whilst is was difficult in terms of internal time to develop a website, it’s been a worthwhile process. Thomas Cole Digital manage the project and enabled us to know what we were required to do. It has benefited us by increasing sales but also our website acts as a convenient place to store information, product information and stock. Not only have they provided us with software, they’ve been instrumental in dealing with our marketing and digital marketing campaigns including social media, Search, PPC and email marketing."
Get in touch with us today and we can arrange a free hour consultation with you to discover how to take your business to the next level. We provide an array of solutions to ensure you can improve your performance, better serve your customers, expand your online presence and help you cut costs.